Francis Ngannou, UFC heavyweight champion, has announced that he will receive half of the UFC 270 prize money in Bitcoin (BTC), via Cash App.
On Jan. 23, the undefeated Ciryl Ganes will be beaten by the French-Cameroonian MMA fighter. The guaranteed $750,000 is in store for Ngannou. Ngannou tweeted Jan. 18:
“I believe that Bitcoin is the future of money after doing extensive research.” Bitcoin is secure and valuable. No one can alter it.
The Honda Center, Anaheim, California will host the event. It has a capacity of 18,000+. The fight, which is Ngannou’s first defense, is a fascinating heavyweight clash. Both fighters will be fresh from their best performances to date. And the winner could very well become the face of heavyweight for many years.
Tickets still available for purchase and the fight will air on ESPN +PPV in the USA. Cash App will spend big on the fight and will give away $300,000. to followers who tweet about the campaign.
I believe that bitcoin can empower everyone. I am excited to team up with @CashApp and take 50% of my #UFC270 bitcoin purse. To make bitcoin more accessible for my fans, I’m giving away $300K in bitcoin! Follow @CashApp + drop your $cashtag w/ #PaidInBitcoin pic.twitter.com/8JEvJ1UYu1
Francis Ngannou (@francis_ngannou), January 18, 2022
Cash App has seen prominent personalities giving away Bitcoin to their followers through a marketing campaign. Gwyneth Paltrow, a Hollywood actress, announced earlier in December that she would give away $500,000 worth of Bitcoin to her Instagram and Twitter followers through a Cash App partnership.
Ngannou is not the first professional MMA fighter who has earned Bitcoin. Kevin Lee stated that the Russia-based Eagle Fighting Championship would pay him in Bitcoin in a December 17 interview.
Related: Crypto.com partner with Los Angeles’ Angel City Football Club
Watching sports is a huge business and many crypto brands are using the power of partnerships with sports to reach mainstream audiences.
The AFLW, an Aussie Rules women’s section that is part of one of Australia’s largest crypto sports partnerships, has just signed a $25 million deal to Crypto.com. In mid-November, Crypto.com secured a $700million deal to rebrand Staples Arena in Los Angeles to the Crypto.com Arena. This will be for 20 years.
In June and July, respectively, the crypto company signed significant sponsorship deals with Formula 1 (UFC) and Formula 1.
Cash App has formed partnerships and agreements with many NFL players, including Odell Beckham Jr. of the Los Angeles Rams and Aaron Rodgers of Green Bay Packers. They will receive their salaries in Bitcoin through the partnership.
The endorsement deal will see Tom Brady, Tampa Bay Buccaneers quarterback, take an equity stake at FTX Trading. He will also receive crypto. He will be acting as ambassador for the crypto exchange. FTX also has agreements with Major League Baseball and Miami Heat.