After taking part in a shootout sponsored by Voyager Digital, a Dallas Mavericks fan was awarded $100,000 in Bitcoin (BTC).
Isaiah Stone, the winner in the basketball shootout, successfully completed all phases of the challenge, which included a free throw and a three-pointer, as well as a half-court goal. The Dallas Mavericks claim that the Voyager-sponsored prize cash was the biggest on-court promotion for their team.
#MFFL, Isaiah Stone, just won the LARGEST cash prize ever hit for an on-court promotion on the Dallas Mavericks court!! He went home with $100k worth of cryptocurrency (Bitcoin) courtesy of our newest partner, @investvoyager pic.twitter.com/ssW4Mz70sy
— Dallas Mavericks (@dallasmavs) October 29, 2021
Voyager Digital and Mark Cuban’s Dallas Mavericks entered into a partnership agreement for five years. This deal will increase crypto exposure to NBA fans via various fan engagement promotions.
Cointelegraph reported that the crypto trading platform will also be able to name the franchise’s Mavs gaming hub in Dallas, which is a location for the Mavs NBA 2K League. Cuban claims:
“Our partnership will allow Mavericks and NBA fans learn more about Voyager, and how they can make more money from Voyagers platform than traditional financial applications.
The rewards program for the NBA franchise allows fans to purchase merchandise and earn rewards in cryptocurrencies such as Bitcoin, Ethereum (ETH), and Dogecoin(DOGE).
Coinbase announces multiyear partnership for NBA and WNBA
Coinbase, a prominent cryptocurrency exchange, signed a multiyear partnership with five NBA leagues (the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League) on Oct. 19. This partnership aims to increase fan interaction.
Chief marketing officer at Coinbase Kate Rouch stated that the partnership will allow for interactive experiences to connect with the NBA’s amazing community and athletes all over the globe.